VANCOUVER, BC, October 13, 2023 –SilverBirch Hotels & Resorts (“SilverBirch”) is pleased to announce the appointment of Gordon Johnson as Senior Vice President, Operations. Mr. Johnson will be responsible for the development and execution of strategic initiatives within the SilverBirch managed properties as well as those managed by external managers. 

Mr. Johnson comes to SilverBirch with over 40 years in the hospitality industry. His diverse experience spans renowned hotel brands such as Marriott, Hilton, Holiday Inn, and numerous independent establishments.

“I am pleased to welcome Gordon to the SilverBirch executive team,” said Jiri Rumlena, SilverBirch’s President. “Gordon has a wealth of knowledge and is a seasoned hotelier dedicated to exceptional performance within our industry and I look forward to seeing his impact on our team and portfolio.”

Prior to this role, Mr. Johnson held the position of Vice President of Operations at Atlific Hotels, overseeing operations of 20 hotels in Western Canada. His extensive industry involvement includes board membership with the Hotel Association of Canada and Tourism Calgary.

“I am thrilled to become a part of the SilverBirch team,” said Mr. Johnson. “The opportunity to work alongside dedicated professionals and further develop our team while identifying avenues for growth and excellence is incredibly exciting.”


About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, and Hilton.