VANCOUVER, BC, June 15, 2021 – SilverBirch Hotels & Resorts (“SilverBirch”) is pleased to announce that Jiri Rumlena has been appointed as President effective immediately. Jiri was previously SilverBirch’s Chief Financial Officer and is a strong organizational leader with a proven track record in the hospitality sector, making him the ideal candidate to assume the role of President.

“Jiri has played a critical role at SilverBirch since our acquisition in 2017” said Lin P. Zou, Director.  “We are confident that through Jiri’s leadership we will continue to advance our corporate strategy while navigating the COVID-19 pandemic. He works diligently and pragmatically with all stakeholders and has been devoted in ensuring SilverBirch executes on its strategic priorities. Jiri has a deep appreciation for SilverBirch’s associates who ultimately deliver our properties to our guests and I am confident he will be an outstanding steward of our culture. Together with the rest of our leaders and associates, we entrust Jiri to lead the company forward.“

“I would like to thank our Board of Directors for the opportunity to serve as SilverBirch’s President. I look forward to working with all stakeholders on advancing and executing on SilverBirch’s strategic initiatives,” said Mr. Rumlena. “With our high quality and well diversified portfolio and our dedicated associates, we are very well positioned to navigate our organization through the current pandemic and beyond.”

Prior to this appointment, Mr. Rumlena served as SilverBirch’s Chief Financial Officer from 2017 and held other senior finance roles from January 2009.  Mr. Rumlena has substantial real estate and hospitality experience having worked in the industry for over 20 years. Mr. Rumlena started his career with KPMG LLP where he provided audit, tax and corporate finance services to clients operating in real estate, hospitality, private equity and financial services industries. Mr. Rumlena is a Charted Professional Accountant and holds a Bachelor of Business Administration from Simon Fraser University.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, and Hilton.