Creative. Strategic. Always One Step Ahead.
Sound like you? If you live for crafting bold brand stories, driving revenue through smart campaigns, and turning data into action – we’ve got your next big opportunity!
Who We Are
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott and Hilton.
Hotel Halifax is rebranding to Delta Hotels by Marriott in 2025, and we are seeking a visionary Marketing Manager to lead this exciting transition! You’ll shape the narrative for our property, elevate guest engagement, and drive demand across key segments – from corporate travel to small group meetings – all while aligning with Marriott’s premium brand standards. Set in the heart of downtown Halifax, our historic and iconic hotel is charting a bold new course with a transformative renovation in 2025—blending timeless character with modern sophistication.
Why You’ll Love Working with Us
Join a supportive team where innovation and teamwork thrive! We prioritize a people-first approach, contribute to the community, take green initiatives, and focus on career growth with ample opportunities. Enjoy a prime location in the heart of downtown Halifax, close to everything!
- Competitive Compensation & Bonus: Performance-based Equitable Compensation Plan, Competitive and Achievable Incentive Plan, Generous Time Off, Comprehensive Insurance, RRSP Matching, Exclusive Hotel Discounts, etc.
- The Extras That Matter: Complimentary covered parking, staff meals, F&B discounts, dry cleaning, and free access to our fitness center and pool.
- Learning & Development: Career growth opportunities within SilverBirch and Marriott, plus access to our Learning Management System with over 3000 courses.
- Workplace Wellness and Inclusion: Comprehensive resources including an active OH&S Committee promoting workplace safety, EFAP-accessible mental health support, flexible work arrangements (with approval), inclusive DE&I initiatives, and accommodation practices that prioritize employee wellbeing and belonging.
What You’ll Do
Build the Brand: Develop and execute marketing strategies that amplify our transition to Delta by Marriott, ensuring seamless guest experiences across all touchpoints.
Digital Domination: Own our online presence – from Marriott.com to social media – with killer content, SEO, and paid campaigns that drive conversions.
Revenue Rocket Fuel: Partner with Revenue Management to craft promotions that boost RevPAR and market share.
F&B & Partnerships: Showcase our dining outlets and local collaborations through targeted campaigns (hello, Halifax foodies!).
Data-Driven Decisions: Analyze campaign performance, adjust tactics in real time, and report wins to leadership.
Marriott Magic: Leverage brand tools and promotions while infusing local flair into every initiative.
How You Excel
A Strategic Mind: 2–3 years of hotel marketing experience (bonus points for rebranding or franchise transitions!).
Digital Savvy: Proficiency in SEO/SEM, social ads, email automation, and analytics tools (Google Analytics, Meta Suite).
Storytelling Clips: Exceptional writing skills to craft compelling content—from press releases to Instagram captions.
Trendspotter Instincts: Capture attention & engage influencers in a fast-changing consumer culture – always ahead of the curve.
Collaborative Spirit: Love working with Sales, Revenue, and Operations teams to align strategies with business goals.
Marriott Know-How: Familiarity with MARSHA, Bonvoy, or Delphi is a plus (but we’ll train the right candidate!).
Ready to Make Your Mark?
If you’re equal parts creative and analytical – and thrive in fast-paced, transformative environments – we’d love to meet you! Apply now to lead the marketing charge for Halifax’s newest and bestest Delta by Marriott property.
SilverBirch Hotels & Resorts is supportive of workforce diversity and encourages applications from qualified individuals.
SilverBirch Hotels & Resorts welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Notice to potential job applicants:
If you are considering employment with us, please be advised that SilverBirch Hotels & Resorts does not require job applicants to pay a fee for a job application or opportunity; and does not make unsolicited offers of employment.