Director of Sales

The Director of Sales (DOS) is responsible for the overall efficient and effective guidance and leadership of the Sales Department towards the achievement of the hotel’s overall financial objectives. The DOS has responsibility of maximizing revenues, managing expenses, revenue forecasting, monthly financial reporting, and delivering on the financial goals outlined in the Sales & Marketing Strategy & Budget Plans. The DOS assists the General Manager in setting and achieving both financial and service goals through providing timely and thorough responses to Sales inquiries and by exceeding guest and team expectations. All service provided is expected to be consistent with the Residence Inn by Marriott brand standards and SilverBirch Hotels & Resorts standards.

Annual Base Salary: $85,000 – $95,000, and:

• Sales Incentive & Additional Annual Incentive of up to 25% of your base salary
• Health & Dental benefits
• RRSP Matching
• Employee Family Assistance Program
• Hotel discounts worldwide!

Responsibilities and Duties:

• Work to understand client needs, build organizational creditability and develop new revenue sources locally and through Marriott National Sales contacts.
• Negotiate rates and contracts, in keeping with budgetary & company objectives and goals, while still maintaining excellent relations with clients.
• In close collaboration with Regional Director, Revenue Management – plan, direct and evaluate all sales & marketing activities of the hotel including direct sales, catering sales, and room sales, E-marketing.
• Work closely with the Regional Director, Revenue Manager to effectively yield rates for all market segments based on
• need periods. Help with Optimal Business Mix for Hotel by effectively reviewing and implementing pricing strategies for group and transient business segments.
• Manage and evaluate the financial operations of the sales & marketing initiatives to ensure cost effectiveness and optimum utilization of resources by preparing and presenting profit plans/budgets to approving authorities.
• Monitor and control departmental expenditures as per budget.
• Develop, implement and evaluate short-term tactics and long-range marketing/sales plans and programs by focusing on customer needs and expectations.
• Identify and research trends as they relate to the hospitality industry.
• Develop strategies for forecasting and analyzing sales/marketing needs and developing effective product and service responses.
• Provide direction, leadership, feedback and support to divisional associates by planning, supervising and evaluating work.
• Participate in the development and execution of a strategic business plan by providing and analyzing current and projected sales data.
• Identify and maximize opportunities to broaden the hotel’s market share by coordinating promotions such as sales tradeshow representation, sales missions and participating in industry events.
• Implement and/or upkeep incentive programs to stimulate productivity and establish measurable standards of performance.
• Receive and interpret market research data to identify trends that affect sales and maintain a tracking system to produce sales statistics and to identify opportunities for increasing revenue and market share.
• Work collaboratively with Regional Marketing Manager to launch effective public relations, advertising and promotional campaigns, in accordance with SilverBirch Hotels and our brand partners, utilizing a variety of media resources.
• Promote and encourage inter-departmental cooperation and communication to improve customer service and overall satisfaction by coordinating inter-departmental sales activities and conducting weekly sales meetings.
• Encourage and motivate the team to contribute to sales goals and objectives.
• Set goals and standards while finding solutions that are beneficial to guests and associates, while meeting deadlines that are decisive and achievement oriented.
• Work closely with the General Manager & Regional Director, Revenue Management to deliver budgeted sales strategies.
• Other duties as assigned.

Skills, Knowledge and Abilities Required:

• Possess exceptionally strong guest service skills to ensure superior guest service.
• Exceptional organizational skills and exceptional oral and written communication skills.
• Able to multi-task & meet deadlines.
• Team-player who can recognize the value of guests & associates.
• Passion and drive to work and excel in the Hospitality Industry.
• Strong leadership & coaching skills.
• Positive, enthusiastic, energetic and understanding the concept of leading by example.
• Proven ability to inspire fellowship and to develop and maintain strong, productive relationships.

Experience, Training and Education:

• University or college degree in Hotel Management/Business Administration.
• Minimum 3-5 years’ experience in a related sales role, preferably in the hotel environment.
• Ability to develop and achieve goals and objectives.
• Experience with accurate forecasting and analysis of results.
• Proficiency using Microsoft Office & Maximizer, including collaborative platforms like Teams and SharePoint.
• Previous Marriott Hotels Sales Management experience and knowledge of their systems a definite asset.

Working Conditions:

• Normal office working conditions, occasional travel required.
• Lifting of supplies, material/collateral.

If you are interested in joining SilverBirch Hotels & Resorts, we want to hear from you!

At SilverBirch Hotels & Resorts, our natural diversity shapes us while our focus on inclusivity and belonging contributes to achieving our vision. We encourage applicants from all backgrounds to apply, even if you don’t meet every qualification. If you require accommodations at any stage of the recruitment process, please let us know by emailing ribmyvr@silverbirchhotels.com.

While we appreciate all applications, only those selected will be contacted.