Posted on: November 1, 2013
Posted by: Stacey Morton, Marketing Consultant, SilverBirch Hotels & Resorts
When the economy was at its worse back in 2008, companies either dramatically scaled back holiday events or cancelled them altogether, deeming them unaffordable or inappropriate after a year of layoffs and downsizing. Some companies tried to keep the holiday spirit alive with small intimate events that often called for “potluck “or BYOB themes. While employees likely appreciated the effort, eating a co-worker’s seven layer dip was not quite the way most wanted to celebrate the holiday season.
In 2012, corporate holiday parties started to bounce back. A study conducted by executive search firm Battalia Winston reported that 91% of companies polled had a Christmas party, the highest percentage in the past six years, while a poll by the Society for Human Resource Management found that 72% of respondents attended a company celebration, up from 68% in 2011 and 61% in 2010 and 2009.
While holiday party bookings and budgets are up, the economic downturn has had a lasting effect. Companies are still trying to get the most “bang for their buck” and are hosting more cost conscious affairs, favoring thoughtful events over extravagant parties.
Here are some examples for companies looking for value AND a great experience:
Another sign of better times ahead is early bookings. Many holiday party venues are reporting holiday event bookings taking place as early as January for the following December.
Whether a small intimate event or a large spirited affair, holiday parties are a great opportunity for coworkers to celebrate and bond over the past year’s accomplishments and you never know… there might even be a boss or two dancing with a lampshade on his or her head!
How about your company? What is the most creative and fun holiday party your company put on? Please send us your comments!