Hotel Visionary Award

SilverBirch Hotels & Resorts Wins Hotel Visionary Award for Improved Technology to Optimize Business Operations

Hotel Visionary AwardVancouver, BC, May 19 2015 – SilverBirch Hotels & Resorts has been named the winner of the Infrastructure & Back-Office Technology Innovator Award at the 2015 Hotel Visionary Awards for the successful implementation of major infrastructure upgrades and a strategic ERP project known throughout the organization as Project Fusion.

Presented by Hospitality Technology (HT) Magazine, the Infrastructure & Back-Office Technology Innovator Award recognizes a hotel company that has leveraged technology beyond standard practices to improve overall hotel operations.

As SilverBirch continued to expand its portfolio across Canada, the company was faced with the challenge of developing and implementing optimal back-office systems that would improve and make efficient its business processes, enhance collaboration, and allow for a shared services model of operation. In 2012, the company introduced Project Fusion to address system challenges and achieve the objectives of easier access to data, data transparency and accountability, increased functional capabilities across finance, accounting, human resources, asset management, project management and capital planning.  Results of this deployment have included increased operational efficiency and improved margins.

“We’re proud of this award because it helps validate the effort and hard work the SilverBirch team put into this multi-system deployment,” says Walid Salem, Vice President, Information Technology, SilverBirch Hotels & Resorts. “In addition, it is positive for the hospitality industry as a whole, because it demonstrates how we are committed to implementing and sharing best practices, and growing the industry.”

“Project Fusion was a huge undertaking for our IT team, and they delivered a smooth implementation across the country, successfully establishing SilverBirch as a process-driven, innovative, technologically sophisticated company dedicated to operational excellence,” says Steve Giblin, CEO & President of SilverBirch Hotels & Resorts.

In a multi-phased approach, SilverBirch introduced technological infrastructure improvements and implemented best of breed technologies for software deployment. This enabled the introduction of new applications and the standardization of reporting processes that increased the speed of business data availability for all of its hotel properties.

The introduction of Project Fusion saw a dramatic reduction in the amount of manual and duplicate work, increased efficiency in back office processes, as well as  minimized errors in  finance, accounting, human resources, asset management, project management and capital planning processes.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson.


For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts