SilverBirch Hotels & Resorts Rings In The Holiday Season With Special Holiday Rates For Annual “FRIENDS In Need” Campaign

Proceeds from room reservations during December 21 – 27 will benefit local charities

Vancouver, BC, November 16, 2011 – SilverBirch Hotels & Resorts is delighted to announce the launch of their annual Friends In Need holiday campaign for 2011. This year, SilverBirch is ringing in the holiday season with special holiday rates and the gift of giving back. Guests who book during the week of December 21 to 27 will be helping the local community, for each room reservation SilverBirch Hotels & Resorts will donate $10 to the hotels’ charity of choice.

“We are proud to be in our eleventh year of Friends in Need with a successful program which supports local charitable organizations,” said Steve Giblin, President & CEO of SilverBirch Hotels & Resorts. “From British Columbia to Atlantic Canada, we hope our hotel guests will enjoy having the opportunity to give back to the local communities when they visit one of our 18 properties,” adds Giblin.

Since launching Friends in Need in 2000, SilverBirch Hotels & Resorts has raised over $1 million which benefits charities across Canada. Last year alone, SilverBirch properties donated over $116,000 to charities such as theRonald McDonald House in Edmonton, Enfant Retour Quebec in Montreal, and Children’s Wish Foundation in Charlottetown.

Travellers are encouraged to book early for the holiday season through or at 1-888-4 CANADA (1-888-422-6232). Rates range from $79 – $165, including Harbour Towers Hotel & Suites – $84, Mayfield Inn & Suites West Edmonton – $119 and Saskatoon Inn – $89. SilverBirch Hotels & Resorts properties participating in the Friends in Need campaign include:

British Columbia

Harbour Towers Hotel & Suites Victoria

Alberta Hotels

Quality Hotel and Conference Centre(Grand Prairie)

Quality Hotel and Conference Centre(Fort McMurray)

Ramada Hotel and Conference Centre(Edmonton)

Mayfield Inn and Suites(Edmonton)

Radisson Hotel Edmonton South

Red Deer Lodge Hotel and Conference Centre

Radisson Hotel and Conference Center(Canmore / Banff)

Radisson Hotel Calgary Airport

Lethbridge Lodge Hotel and Conference Centre


Saskatoon Inn Hotel and Conference Centre

Radisson Hotel Saskatoon

Regina Inn Hotel and Conference Centre


Hotel des Seigneurs Saint-Hyacinthe

Hilton Montreal Bonaventure

Hotel Tadoussac

Atlantic Canada

Best Western Charlottetown

Citadel Halifax Hotel

About Friends in Need

The annual Friends in Need program is part of SilverBirch Hotels & Resorts’ Hotels with Heart initiative. This also includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.

About SilverBirch Hotels & Resorts

SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Radisson, Hilton, Quality and Best Western.

For more information, please contact:

Holly Peterson
SilverBirch Hotels & Resorts
Office: 604.646.8787
Cell: 604-512-4135