23 Jan SilverBirch Hotels & Resorts’ Friends in Need Campaign Supports Local Charities
Vancouver, B.C (January 23, 2014) – SilverBirch Hotels & Resorts is pleased to announce that its annual Friends in Need campaign raised more than $44,000 in December 2013. During the holiday season, participating SilverBirch hotels offer guests special holiday rates, with $10 from each room booked during the week of December 21 to 27 going towards each hotel’s local charities of choice.
“Friends in Need is just one of the ways for SilverBirch to give back to our communities, and since we started this initiative, we have raised close to $1.2 million,” said Steve Giblin, President and CEO of SilverBirch Hotels & Resorts. “While this is a national campaign, all of the proceeds collected at each participating hotel go towards supporting local programs.”
Among the organizations benefiting from the Friends in Need campaign are BC Children’s Hospital Foundation, Ronald McDonald House, Canadian Red Cross, Food Bank and Missing Children Network.
The Friends in Need campaign is a part of SilverBirch’s “Hotels with Heart” social responsibility program, which includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.
About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Radisson, Hilton, Quality and Best Western. www.silverbirchhotels.com
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SilverBirch Hotels & Resorts