Hotels with Heart

SilverBirch Hotels & Resorts’ Friends in Need Campaign Supports Local Charities

handheartVancouver, B.C, January 19, 2015 – SilverBirch Hotels & Resorts is pleased to announce that it has raised a total of $41,200 for the annual Friends in Need holiday campaign helping local charities across Canada. During the holiday season, 13 participating SilverBirch hotels offered guests special holiday rates, with $10 from each room booked during the week of December 21 to 27 going towards each hotel’s local charities of choice.

“This was the 15th anniversary of the Friends In Need campaign and we want to thank our guests for their continuing support,” says Steve Giblin, President & CEO of SilverBirch Hotels & Resorts. “Our hotels and staff commit to many community engagement activities year-around but Friends In Need is a unique program for us to involve our guests and pass on the spirit of giving during the holidays.”

To date, the Friends In Need campaign has raised over $1.2 million, benefiting charities across Canada. This year, the organizations benefiting from the Friends in Need campaign are BC Children’s Hospital Foundation, Ronald McDonald House, Canadian Red Cross, Santa’s Angels, Literacy Nova Scotia, CFAX Santas Anonymous, Enfant Retour Quebec, Wood’s Homes, SPCA Fort McMurray and Bag of Hope.

About Friends In Need
The Friends in Need campaign is a part of SilverBirch’s “Hotels with Heart” social responsibility program, which includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson.


For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts