Green Key Eco-Rating Program

SilverBirch Hotels & Resorts Earns Green Key Ratings

Industry rating system focuses on green initiatives

Vancouver, BC, October 3, 2013 – SilverBirch Hotels & Resorts is proud to announce that all of its operating hotels have been awarded at least a four Green Key designation under the globally recognized Green Key Eco-Rating Program.  SilverBirch is currently operating 15 hotels from coast to coast and has another five being built or renovated.

“Reducing our environmental footprint is a commitment that all of us at SilverBirch embrace, so it is gratifying that all of our operating hotels have earned such high ratings under the Green Key Eco-Rating Program,” says Steve Giblin, President and CEO, SilverBirch Hotels & Resorts.

The Green Key Eco-Rating Program is a graduated rating system that recognizes hotels that are committed to demonstrating the highest standards of environmental responsibility. Based on the results of a comprehensive environmental self-assessment, hotels are awarded a 1-5 Green Key rating.

SilverBirch has a sustainability initiative that supports socially responsible practices that positively impact its stakeholders, the communities it does business in, and the environment so that its present needs can be met without compromising the ability of future generations to meet their own needs. This includes, among others, activities promoting waste reduction, energy efficiency, community outreach, education, and cradle to grave design. In addition, each of SilverBirch’s hotels has its own Green Team, which focuses on everything from creating responsible vendor partnerships to increasing their commitment within their local environment.

The ratings for SilverBirch’s operating hotels are:

Vancouver: Residence Inn® by Marriott Vancouver Downtown – 5 Key
Victoria: Harbour Towers Hotel and Suites Victoria – 4 Key
Fort McMurray: Quality Hotel and Conference Centre, Fort McMurray– 4 Key
Edmonton: Ramada Edmonton Hotel and Conference Centre – 4 Key
Edmonton: Radisson Hotel Edmonton South – 4 Key
Red Deer: Red Deer Lodge Hotel and Conference Centre – 5 Key
Canmore/Banff: Radisson Hotel and Conference Centre – 4 Key
Lethbridge: Lethbridge Lodge Hotel and Conference Centre – 4 Key
Saskatoon: Radisson Hotel Saskatoon – 4 Key
Toronto: TownePlace Suites® by Marriott Mississauga – Airport Corporate Centre – 4 Key
St-Hyacinthe: Hotel des Seigneurs Saint-Hyacinthe – 5 Key
Montreal: Hilton Montreal BonaventureProcessing – 4 key
Tadoussac, QC: Hotel Tadoussac – 4 key
Charlottetown: Best Western Charlottetown – 4 Key
St. John’s: Fairfield Inn & Suites® by Marriott St. John’s Newfoundland – 4 Key

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About Green Key Global
Green Key Global is a leading environmental certification body offering a suite of sustainability programs designed specifically for the lodging industry. For more than 15 years its flagship program, the Green Key Eco-Rating Program, has been evaluating, inspecting, and certifying hotels and resorts based on their commitment to sustainable “green” operations. In support of this, Green Key Global simultaneously educates members on the value these initiatives have on an economic ,environmental and social  level. The Green Key Eco-Rating Program and its sister program, the Green Key Meetings Program, are comprehensive environmental audits that allow facilities to benefit on several fronts – cost savings, increased bookings from conscious consumers and meeting planners and responsible corporate citizenry. The Green Key Carbon Calculator, free to members of the Green Key Eco-Rating Program, is a tool designed to assist in tracking their carbon footprint. For more information please visit www.greenkeyglobal.com.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Radisson, Hilton, Quality and Best Western. www.silverbirchhotels.com

For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts
604.646.8787
smorton@silverbirchhotels.com