Friends In Need Campaign

SilverBirch Hotels & Resorts Brings Holiday Spirits to Guests with 16th Annual “Friends In Need” Campaign

Friends In Need Campaign
Proceeds from room reservations during December 21 – 27 will benefit local charities

Vancouver, BC, December 1, 2015 – SilverBirch Hotels & Resorts is excited to celebrate the 16th anniversary of its Friends In Need holiday campaign to support local communities. For every room reservation made at participating SilverBirch hotels during the week of December 21 to 27, a donation of $10 will be made to a local charity.

“SilverBirch is excited to continue to support our local communities with the 16th annual Friends In Need campaign,” says Steve Giblin, President & CEO of SilverBirch Hotels & Resorts. “The campaign reaffirms our commitment to make a difference and give back to the communities we operate in, while providing additional value for our guests with a special holiday rate.”

Guests are encouraged to book early for the holiday season to receive special rates ranging from $85 to $149 per night. This year, the target is to raise over $23,000 through hotel room bookings and local fundraising events hosted by the participating hotels.

Since its inception in 2000, the Friends In Need campaign has raised over $1.2 million, benefiting charities across Canada. SilverBirch Hotels & Resorts properties participating in the Friends in Need campaign this year include:

British Columbia
Residence Inn® by Marriott Vancouver Downtown

Alberta
Quality Hotel and Conference Centre (Fort McMurray)
Radisson Hotel Edmonton South
DoubleTree by Hilton™ West Edmonton
Home2 Suites by Hilton® West Edmonton

Saskatchewan
DoubleTree by Hilton™ Hotel and Conference Centre Regina

Atlantic Canada
Best Western Charlottetown
Fairfield Inn & Suites® by Marriott St. John’s Newfoundland
Homewood Suites by Hilton® Halifax-Downtown
Hampton Inn by Hilton™ Halifax-Downtown


-30-

About Friends in Need
The annual Friends in Need campaign is part of SilverBirch Hotels & Resorts’ Hotels with Heart initiative. This also includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts
604.646.8787
smorton@silverbirchhotels.com