Hotels with Heart

SilverBirch Hotels & Resorts Brings Holiday Spirits to Guests with Annual “Friends In Need” Campaign

Proceeds from room reservations during December 21 – 27 will benefit local charities

Vancouver, BC, November 19, 2013 – SilverBirch Hotels & Resorts is excited to announce the return of their annual Friends In Need holiday campaign for 2013. This year, SilverBirch is ringing in the holiday season with special rates and the gift of giving back. For every room reservation made during the week of December 21 to 27, a donation of $10 will be made to each participating hotel’s charity of choice.

“We are excited to offer the Friends In Need holiday promotion to our guests again this year,” said Steve Giblin, President  & CEO of SilverBirch Hotels & Resorts. “The campaign reaffirms our commitment to make a difference in the communities we operate in while offering our guests a friendly holiday rate.”

Guests are encouraged to book early for the holiday season to receive the special rates ranging from $85 to $139 per night. This year, the target is set at raising over $40,000 through hotel room bookings and local fundraising events hosted by the participating hotels.

Since its inception in 2000, the Friends In Need campaign raised over $1.1 million, benefiting charities across Canada. SilverBirch Hotels & Resorts properties participating in the Friends in Need campaign this year include:

British Columbia
Harbour Towers Hotel & Suites Victoria
Residence Inn® by Marriott Vancouver Downtown

Alberta Hotels
Quality Hotel and Conference Centre (Fort McMurray)
Ramada Hotel and Conference Centre (Edmonton)
Radisson Hotel Edmonton South
Red Deer Lodge Hotel and Conference Centre

DoubleTree by Hilton™ Hotel and Conference Centre Regina

Hilton Montreal Bonaventure

Atlantic Canada
Best Western Charlottetown
Fairfield Inn & Suites® by Marriott St. John’s Newfoundland

About Friends in Need
The annual Friends in Need program is part of SilverBirch Hotels & Resorts’ Hotels with Heart initiative. This also includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Radisson, Hilton, Quality and Best Western.

For more information, please contact:

Stacey Morton
SilverBirch Hotels & Resorts
Judy Huang
NATIONAL Public Relations