SilverBirch's Annual Friends In Need Campaign

SilverBirch Hotels & Resorts Brings Holiday Spirits to Guests with 15th Annual “Friends In Need” Campaign

Proceeds from room reservations during December 21 – 27 will benefit local charities
SilverBirch's Annual Friends In Need Campaign

Vancouver, BC, November 18, 2014 – SilverBirch Hotels & Resorts is excited to celebrate the 15th anniversary of its Friends In Need holiday campaign to support local communities. For every room reservation made at participating SilverBirch hotels during the week of December 21 to 27, a donation of $10 will be made to a local charity.

“SilverBirch launched the Friends In Need campaign 15 years ago as a way for our hotels to show appreciation for the community’s support,” says Steve Giblin, President & CEO of SilverBirch Hotels & Resorts. “The campaign is a terrific way to provide additional value for our guests with a seasonal rate and also the gift of giving back to the community.”

Guests are encouraged to book early for the holiday season to receive special rates ranging from $85 to $149 per night. This year, the target is to raise over $50,000 through hotel room bookings and local fundraising events hosted by the participating hotels.

Since its inception in 2000, the Friends In Need campaign has raised over $1.1 million, benefiting charities across Canada. SilverBirch Hotels & Resorts properties participating in the Friends in Need campaign this year include:

British Columbia
Harbour Towers Hotel & Suites Victoria
Residence Inn® by Marriott Vancouver Downtown
Quality Hotel and Conference Centre (Fort McMurray)
Radisson Hotel Edmonton South
DoubleTree by Hilton™ West Edmonton
Home2 Suites by Hilton® West Edmonton
Lethbridge Lodge Hotel and Conference Centre
DoubleTree by Hilton™ Hotel and Conference Centre Regina
Hilton Montreal Bonaventure
Atlantic Canada
Best Western Charlottetown
Fairfield Inn & Suites® by Marriott St. John’s Newfoundland
Hampton Inn by Hilton™ Halifax-Downtown
Homewood Suites by Hilton® Halifax-Downtown

About Friends in Need
The annual Friends in Need campaign is part of SilverBirch Hotels & Resorts’ Hotels with Heart initiative. This also includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson.

For more information, please contact:

Stacey Morton
SilverBirch Hotels & Resorts
Judy Huang
NATIONAL Public Relations