SilverBirch Hotels’ Friends In Need Campaign Raises Over $78,000 For Local Charities Across Canada

Local hotels demonstrate the gift of giving with successful fundraising promotions

VANCOUVER, B.C., January 11, 2012 – SilverBirch Hotels & Resorts’ annual Friends in Need campaign raised over $78,000 during the holiday season to benefit charities across Canada. Between December 21st and 27th, 2011, $10 from each room night booked at all SilverBirch hotel locations raised the much needed cash local charities depend on during the holiday season, and throughout the year.

“We would like to thank our guests, associates and partners for their support of the 2011 Friends in Need campaign,” said Steve Giblin, President and CEO of SilverBirch Hotels & Resorts. “The successful holiday program benefits worthy causes across Canada and we are thrilled to have the opportunity to give back to our local communities and kick-off the New Year with a donation to seventeen amazing local programs.”

Every year, each SilverBirch property works with their employees to select a local charity to receive the donations. This year, SilverBirch’s fundraising efforts benefitted such worthy causes as:

  • In Saskatoon, the Radisson Saskatoon and Saskatoon Inn raised $11,830 for the Red Cross
  • In Lethbridge, the Lethbridge Lodge raised $7,695 for the STARS Lethbridge Foundation
  • In Montreal, the Hilton Bonaventure raised $7,870 for Missing Children Quebec

Since 2000, SilverBirch properties have raised almost $1.1 million in local donations through Friends in Need. This campaign is a part of SilverBirch’s “Hotels with Heart” social responsibility program which also includes educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada’s Green Key ECOmmodation program.

About SilverBirch Hotels & Resorts

SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Radisson, Hilton, Quality and Best Western.

For more information, please contact
Holly Peterson, SilverBirch Hotels & Resorts
Ph: 604-646-8787
Cell: 604-512-4135