Mock Up: Home2 Suites by Hilton® West Edmonton

Hilton Worldwide And SilverBirch Announce Partnership To Expand Presence In Canada With Three-Hotel Deal

Agreement includes first Home2 Suites by Hilton outside of the U.S. and two DoubleTree by Hilton hotels in Edmonton and Regina

McLean, Va. and Vancouver, BC, Oct. 23, 2012 – Hilton Worldwide has signed an agreement with SilverBirch Hotels & Resorts to build one new hotel and rebrand two additional hotels,  including the first Home2 Suites by Hilton in Canada. The deal also brings the first DoubleTree by Hilton hotels to Edmonton and Regina. The announcement, which follows Hilton Worldwide’s recent news of the innovative first three-flag development in Calgary, underscores the company’s strong commitment to the region.
“The current conditions of Canada’s hospitality market give us a great opportunity to introduce the wide range of Hilton Worldwide development models, and offer owners the right product, at the right price and the right time,” said Craig Mance, senior vice president, North American development, Hilton Worldwide. “These new options also will provide guests with more choices to meet their individual needs.”

“We are excited to partner with Hilton Worldwide once again to introduce two globally recognized hotel brands, Home2 Suites by Hilton and DoubleTree by Hilton, to Edmonton and Regina,” said Steve Giblin, President and CEO of SilverBirch Hotels & Resorts. “These hotels will help meet the growing demand for quality accommodations in Edmonton and Regina as the tourism industry in these regions continues to expand.”

The new 123-suite Home2 Suites by Hilton West Edmonton and 238-room DoubleTree by Hilton West Edmonton will be located adjacent to each other at 109th Avenue NW in Edmonton, Alberta, a popular business travel destination.

Home2 Suites guests will have access to the brand’s mid-tier, extended-stay hotel concept designed to offer stylish accommodations, flexible guest room configurations and inspired amenities for cost-conscious travelers. Trademark brand amenities standard in all Home2 Suites properties include the Oasis lobby; the Home2 MKT for grab-and-go items; the award-winning Spin2 Cycle; the complimentary “Inspired Table” breakfast and Wi-Fi; and more.

The existing Mayfield Inn & Suites will undergo a renovation to re-launch as the DoubleTree by Hilton West Edmonton. The Regina Inn Hotel and Conference Center, located at 1975 Broad St., will also undergo renovations before it reopens as the 235-room DoubleTree by Hilton Hotel & Conference Centre Regina. From the color palette to the antique furnishing with a modern twist, the designs for these hotels will be driven by each city’s unique history and culture. The multi-million dollar renovations will include completely updated guestrooms and innovative and inspiring SilverBirch Conference Centres® with fully equipped meeting and boardrooms providing the latest in conferencing technology and meeting amenities.

Guests staying at the DoubleTree by Hilton hotels in Edmonton and Regina will benefit from the characteristic qualities found at the brand’s more than 300 DoubleTree by Hilton locations in 23 countries, including the signature welcome with the legendary warm chocolate chip cookie presented to every guest at check-in, an array of upscale amenities and guest services, and a unique and caring team member commitment to the local community.

The new-build Home2 Suites property represents the expansion of SilverBirch’s extended-stay portfolio, which includes a Homewood Suites by Hilton currently under construction in Halifax. The DoubleTree by Hilton portion of the agreement marks SilverBirch’s entry into the brand.  The DoubleTree by Hilton Hotel & Conference Centre Regina is scheduled to open in the fall 2013, the DoubleTree by Hilton West Edmonton in early 2014 and the Home2Suites by Hilton West Edmonton in the summer of 2014. The three properties will offer the rewards of the Hilton HHonors guest loyalty program.

About Hilton Worldwide 
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 640,000 rooms in 90 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit for more information and connect with Hilton Worldwide at, and

About Home2 Suites by Hilton
Home2 Suites by Hilton, the newest addition to the Hilton Worldwide portfolio of brands, is a mid-tier, extended-stay hotel concept designed to offer stylish accommodations, flexible guest room configurations and inspired amenities for the cost-conscious guest.  As the fastest growing brand in the history of Hilton Worldwide, Memphis, Tenn.-based Home2 Suites offers a complimentary breakfast selection; innovative and customizable guest room design; combination laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a commitment to environmentally friendly products and hotel operations. For more information about Home2 Suites by Hilton visit For information on franchising opportunities, visit

About DoubleTree By Hilton
With a growing collection of contemporary, upscale accommodations and more than 300 hotels in gateway cities, metropolitan areas and vacation destinations in 23 countries, DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today’s business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors guest reward program, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them.

To find out information about any DoubleTree by Hilton hotel, travelers may visit our website at or contact their preferred travel professional. Social media users may connect with us at, and For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Centre at

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages over 20 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Hilton, Marriott, Radisson, Quality and Best Western.

Jennifer Hughes&
Home2 Suites by Hilton
1 (901) 374-6518

Maggie Giddens
DoubleTree by Hilton
+1 (703) 883-5346

Stacey Morton
SilverBirch Hotels & Resorts
+1 (604) 646 8787