Roberto Medrano, DoubleTree by Hilton West Edmonton

DoubleTree by Hilton West Edmonton Wins Three North American Awards Roberto Medrano Wins Sales Leader of the Year

Roberto Medrano, DoubleTree by Hilton West EdmontonEdmonton, Alberta, March 3, 2016 – Roberto Medrano, Director of Sales at DoubleTree by Hilton™ West Edmonton was awarded both Sales Leader of the Year and Director of Sales/Business Development of the Year for DoubleTree North America, and took home the organization’s 2015 Property Promotion Award.

“Winning these awards is a great honour,” says Roberto Medrano, Director of Sales at DoubleTree by Hilton™ West Edmonton. “I accept these on behalf of my whole team. These awards truly are a reflection of the standard of excellence embodied by the entire team at the hotel.”

Not only is Medrano one of the top performing leaders across the DoubleTree by Hilton organization, his work has solidified the hotel as one of the top performing locations across the Americas. The Sales Leader of the Year is selected amongst 330 DoubleTree locations across North and South America. Applicants are judged based on year over year revenue per available room (Rev PAR) and guest and staff satisfaction results.

“We are extremely proud of Roberto for the pride he takes in delivering an exceptional guest experience,” says Steve Giblin, President & CEO of SilverBirch Hotels & Resorts. “These awards are a true acknowledgement of his dedication and passion for customer service.”

Since appointed Director of Sales and Marketing in August, 2014, Medrano has increased the revenue per available room by 20 per cent year over year and received the highest satisfaction results of the entire hotel staff.

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DoubleTree by Hilton™ West Edmonton
The DoubleTree by Hilton West Edmonton is the perfect oasis whether you’re travelling for business or pleasure. Centrally located, the hotel is minutes from West Edmonton Mall, home to great shopping, entertainment and dining.

Within the hotel’s 38,000 sq. ft. of flexible meeting space, you will find the state-of-the-art SilverBirch Conference Centre®, offering seven meeting rooms serving both small and large meetings and the Connections Café®, providing unlimited all day access to FREE wireless internet and a selection of inspiring morning and afternoon refreshments featuring espresso machines, an incredible assortment of homemade, small indulgences, and healthy treats – all at no extra cost.  Additional banquet space is available in the hotel where you can select from one of two grand ballrooms or choose one of 15 meeting rooms.

Dine at Stages Kitchen & Bar or discover a unique experience at the Mayfield Dinner Theater – combining Las Vegas style entertainment with an extensive buffet.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages hotels operating under major franchise brands, such as Marriott, Hilton and Radisson.

For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts