SilverBirch Hotels & Resorts corporate office is based in Vancouver British Columbia. This office provides expertise in; Asset Management and Strategic Planning, Human Capital, Sales, Marketing, Communications, Revenue Management, Rooms, Food & Beverage, Purchasing, Accounting & Technology.
Mr. Rumlena was named President of SilverBirch Hotels & Resorts in 2021. He previously held the role of Chief Financial Officer from February 2017 and prior to that served in senior finance roles with SilverBirch and bcIMC Hospitality Group since January 2009. Mr. Rumlena has substantial real estate and hospitality experience having worked in the industry for over 20 years. Mr. Rumlena started his career with KPMG LLP where he provided audit, tax and corporate finance services to clients operating in real estate, hospitality, private equity and financial services industries. Mr. Rumlena is a Chartered Professional Accountant and holds a Bachelor of Business Administration from Simon Fraser University.
Mr. Rajamahendran is a strategic human capital leader with over 20 years of experience driving key business results through collaborative development and management of the human capital function. Giri is adept at leading the full human capital function, including strategy development, organizational governance, talent management, total rewards, organizational design, change management and payroll. He has consulted in a variety of small and medium sized organizations within the hospitality, gaming, banking, real estate and life sciences industries and he began his career with a Bachelor of Commerce degree from the Sauder School of Business at the University of British Columbia.
Mr. Medland is a veteran of the hospitality industry. His career spans more than 35 years and includes working with world class brands such as Hilton, Marriott, Westin, Delta, Radisson, and Holiday Inn. Mark studied hotel and hospitality management in Germany where he also became a certified chef. He is a master in hotel operations having held many positions from Assistant Front Desk Manager, to Food & Beverage Manager, to General Manager, to Vice President Operations. In his current role as Senior Vice President – Asset Management he is responsible for 17 hotel properties across Canada including 6 SilverBirch Hotels and 11 Marriott- managed hotels. He is recognized for strong leadership and team building with an entrepreneurial approach and commitment in exceeding revenue, service and quality objectives.
Ms. Wong was appointed to the position of Vice President of Finance in June 2021. In her role she is responsible for the organization’s finance function including financial reporting, taxation, treasury & financing, risk management and accounting. Anita is a Chartered Professional Accountant with over ten years of finance, tax and accounting experience and holds a Bachelor of Commerce degree from the University of British Columbia. Before joining SilverBirch in 2015, Anita worked as a senior manager at Smythe LLP, a Vancouver based mid-sized accounting firm, where she provided audit, tax and business advisory services to a variety of public and private companies.
Mr. Zou was appointed as Managing Director in 2018. Mr. Zou has over 10 years of experience in various General Manager positions in Asia, North America, and Europe where he led private equity firms with investments, supervised on-site project managements, and performed financial and due diligence reports for investors and shareholders. Mr. Zou is also recognized for his ability to analyze, interpret, and communicate challenging projects to shareholders.
Mr. Li was appointed as Chief Operating Officer in 2019 Mr. Li has over 30 years of experience in financial services and has held various senior and executive positions at China Construction Bank and Sinatay Life Insurance where he focused on developing operational strategies and led the company in introducing multiple innovative products and services. Mr. Li holds a Bachelor’s degree in Finance from the Jilin University of Finance and Economics and a Master’s degree in International Economics from Jilin University. He also holds an eMBA in Finance and Economics from the University of Illinois in Chicago.
Ms. Sun was appointed as Vice President of Chinese Investor Relations in 2019. Prior to joining SilverBirch, Ms. Sun worked in the financial management field for over 10 years and was appointed as Vice President of Beijing Huarongxinda Investment Management Co. in 2014, where she developed sustainable relationships with Chinese investors.
Mr. Wu was named Vice President of Administration and Assistant to Board in 2021. He previously held the role of Director of Administration and Assistant to Board from 2018 and prior to that served in Executive roles with Everland Group and Leadon International Investments since 2012. Mr. Wu started his career with ProMOS Technologies where the very first 12” semiconductor (DRAM) production line in Taiwan was developed and successfully secured five world-class patents within the high-tech field. Mr. Wu has over 20 years of experience in various industries focused on substantial engineering, resources integration solutions to clients in investments, semiconductor, solar cell, TFT LCD and LED related field, as well as project and administration management. Mr. Wu holds a Bachelor of Mechanical Engineering from Kaohsiung Polytechnic Institute (I-Shou University).
Eric is an experienced asset manager with a background in global real estate portfolios including hotels, resorts, residences, hotel condominiums and food and beverage ventures. Prior to SilverBirch Hotels & Resorts, Eric worked with IFA Hotel Investments as an Asset Manager based in Dubai, United Arab Emirates. He obtained his education in hospitality at Northwood University (Ecole Hoteliere de Montreux, Switzerland) and the Swiss Hotel Management School.
With 14 years of experience in accounting and financial analysis roles, Rob has worked with various ERP software applications. Prior to SilverBirch, Rob was a Financial Analyst with QLT and Sierra Wireless. He joined SilverBirch Hotels & Resorts in 2014 as a member of the team responsible for implementing Microsoft Dynamics NAV and Prophix as part of Project Fusion.
A progressive revenue manager with more than a decade of experience in hotel management and the travel industry, Rahul specializes in revenue management, financial reporting, forecasting and trend analysis for hotels operating under major franchise brands including; Marriott, Radisson and Delta.
Starting his career more than 10 years ago, in London, England, Karan has worked with multiple hotel brands including Delta and Radisson in operations and revenue management roles. As Director, Revenue Management, he is responsible for developing and implementing revenue management strategies for SilverBirch’s hotel portfolio.
As a service-driven IT professional with over 25 years of experience, Ian possesses strong technical, leadership and project management skills. Ian is responsible for maintaining and growing a scalable, reliable, secure and highly available computing environment and his work designing and implementing an infrastructure project was recognized as part of the 2015 Hospitality Technology Hotel Visionary Award.
Offering over 10 years of Human Capital experience, Melissa holds a Chartered Professional in Human Resources (CPHR) designation and she has held various roles within the SilverBirch Human Capital team. She has experience working both at the hotel and corporate level and she was a part of the team that implemented a new payroll system (Avanti) as part of Project Fusion.
Norbert has more than 35 years of experience in hotel operations, management and accounting. Previous to Silverbirch Hotels & Resorts, Norbert worked with hotel groups such as Westin Hotels and CP Hotel. Since 2002 he has held various roles with SilverBirch Hotels & Resorts from a Hotel Controller to his current role as Director- Finance Shared Services.