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Our history is rich and illuminating. Prior to 1999 we primarily managed third party owned hotels. In early 1999, the hotel management function was bought out by CHIP REIT and CHIP Hospitality was created. In 2007, the British Columbia Investment Management Corporation acquired and privatized the CHIP REIT and SilverBirch Hotels & Resorts was launched.
Since 2011, we’ve partnered with internationally leading hotel brands such as Marriott and Hilton to expand their presence in Canada. SilverBirch’s portfolio is a good representation of the Canadian hotel industry and the company continues to outperform the industry in RevPAR growth.
Over the past decade, SilverBirch Hotels & Resorts has demonstrated that it is one of Canada’s top performing hotel operations and asset management companies. Current success is based on several key benefits, including: strong regional infrastructure and expertise, significant incremental sales and marketing programs and support, unparalleled franchise relations, an understanding of branding, and hotel real estate asset management.
In early 2017, a private investor group purchased all hotel assets as well as the management company, SilverBirch Hotels & Resorts.
The hotel assets include full-service, focused service and extended stay properties that operate under major international franchise brands. A large part of the portfolio of the hotels are licensed with Marriott International and include 12 Delta by Marriott branded properties.
St. John's, Newfoundland and Labrador
Fairfield Inn & Suites® by Marriott St. John's Newfoundland