Written By: Jessica Minato, Senior Marketing Coordinator, SilverBirch Hotels & Resorts
It’s that time of year again! If you’re like me, you’re already mentally preparing for your inbox to be flooded with Black Friday & Cyber Monday deals that would make even the most practical of people raise an eyebrow. What began as the “kick-start to Christmas Shopping” predominantly in the US, is not only gaining traction in Canada, but is also expanding into other markets outside of retail. Whether or not you’re one that lives for the thrill of camping out overnight in anticipation of snatching some amazing door-buster deals, there’s no denying that Black Friday & Cyber Monday have turned into holidays of their own.
If you’re planning to brave the malls this November 27th, here are some tips on how to ‘survive’ Black Friday:
Make a Shopping List
A great way to make sure you don’t go overboard and get swept up in the sales, is to make a list of items you’re in the market for. Whether it’s high-ticket appliances for your house, clothing/jewelry for that special someone on your Christmas list, or electronics for yourself; make sure you cover your bases so that when you’re at the mall you’re less inclined to make any impulsive spending decisions.
Set a Budget
Set a budget, and stick to it! This will help combat buyer’s remorse so that you don’t get home and think to yourself ‘I spent how much!?’ I find it helpful to budget out a maximum spend on each item on your shopping list that way it’s easy to nix any unnecessary, or over-priced purchases in your shopping cart (before they weasel their way home with you!).
Know Your Deals
I’m all about efficiency and having a game plan! Do your homework, know which retailers are offering what promotions, and how they fit in to your shopping list and budget. You can typically find this information out ahead of time on their website, and in their flyers… and usually can opt-in to receive exclusive offers through email (so make sure you’ve signed up to their mailing list). This will help you determine which stores you want to visit, alleviating time spent running around in circles, once you get to the mall.
Wear Your ‘Shop-‘Til-You-Drop’ Attire
There’s nothing worse than your outfit lacking the same stamina as your shopping spree. So remember these three things to help you dress for success:
- Wear comfortable shoes. Aching soles and blisters, ain’t nobody got time for that!
- Leave your jacket in the car. Crowded malls in November are usually quite toasty, and although your new camel trench coat looks fab, there’s nothing sexy about a sweaty forehead.
- Can’t decide on a purse? Choose your favourite cross body bag. Being hands free means being able to carry more shopping bags and being ‘quick on the draw’ with your credit card.
I hope that you’ve now got your game face on and are ready to brave the crowds in a few weeks. And if busy malls aren’t your cup of tea, there’s always deals to be had on Cyber Monday as well, from the comfort of your own home (or coffee shop, or bus, or wherever you prefer to do your online shopping!). Last year, Cyber Monday sales exceeded $2 billion, and according to Google, 40% of these online shoppers were interested in travel deals… So, that being said, stay tuned to hear what SilverBirch Hotels & Resorts will be offering this year!