2008 Press Releases
HOTEL STAYS RAISE MONEY FOR CHARITY THIS HOLIDAY SEASON
Hotel company SilverBirch Hotels & Resorts aims to raise $150,000 for charities across Canada by donating a portion of holiday bookings.
VANCOUVER, BC (November 4, 2008) - Canadian hotels and resorts managed by SilverBirch Hotels & Resorts will once again be donating a portion of their holiday bookings to charities across the country through the Friends in Need program.
Starting December 20, for each night booked at a SilverBirch-managed hotel, $10 will go to local charities such as the Greater Vancouver Food Bank Society, the Canadian Red Cross, the PEI Arthritis Society and Noël des Enfants for Société St-Vincent de Paul de Québec, to name a few.
Launched in 2000, the Friends in Need program includes all SilverBirch Hotels & Resort properties across Canada, including Ramada, Radisson, Best Western, Hilton and Crowne Plaza hotels. Holiday season rates range from $79.00 - $160.00 per night for standard guest rooms. To date, the program has raised close to $730,000. This year, the program has been extended to include all rooms booked during the promotion, allowing for a more aggressive fundraising target of $150,000.
The promotion runs to December 26 at some locations and December 30 at others. For a complete list of participating hotels, reservations and further information on charities, please visit www.GreatCanadianHotels.com or call 1-888-4CANADA.
"The holidays are a time of giving and the Friends in Need program allows our guests to turn their stay with us into a giving opportunity that reflects the season," says Robert Pratt, President of SilverBirch Hotels & Resorts.
The annual Friends in Need program is part of SilverBirch Hotels & Resorts' Hotels with Heart initiative. This also includes annual scholarships in each region, educational internship programs with culinary and hospitality training schools and implementation of the Hotel Association of Canada's Green Key ECOmmodation program.
About SilverBirch Hotels and Resorts
SilverBirch Hotels & Resorts, formerly CHIP Hospitality, is one of Canada's leading hotel management
companies and currently manages and asset manages 35 hotels and resorts across Canada. The company
manages independent hotels and hotels operating under major franchise brands, such as Crowne Plaza,
Radisson, Residence Inn by Marriott, Hilton, Quality, Gouverneur, Best Western and Ramada. SilverBirch
Hotels & Resorts is fully owned by British Columbia Investment Management Corporation ('bcIMC'),
a Canadian leader in investment funds management that is based in Victoria, British Columbia.
For more information, please contact:
Sara Holland
The Tartan Group
Telephone: (604) 682.8811
sara@tartangroup.ca
Holly Peterson
Marketing Manager
SilverBirch Hotels & Resorts
Telephone: (604) 646-8787
hpeterson@silverbirchhotels.com