2007 Press Releases
CHIP Hospitality Announces New Director of Sales for Best Western Charlottetown
CHARLOTTETOWN, PEI (October 1, 2007) - CHIP Hospitality is pleased to announce the appointment of Brodie Coffin as Director of Sales and Marketing at the Best Western Charlottetown Hotel, effective September 11th, 2007.
Mr. Coffin began his career as a professional hockey player and played in the East and West Coast Hockey leagues. During this time he was appointed spokesperson for player public relations. Since then, he has worked with the Charlottetown Chamber of Commerce, the Marketing Department of Holland College as well as Fresh Media, a progressive media design company in Charlottetown.
Brodie has graduated from the University of PEI with a Bachelor of Business in Tourism and Hospitality Degree and from Holland College, with a Marketing and Advertising Management Diploma. As a volunteer, Brodie has dedicated time to the PEI Arthritis Society, Fresno Special Olympics, the Charlottetown Abbies Hockey Club and Belvedere Golf Course.
"We are delighted that Mr. Coffin has accepted to lead our sales team at the Best Western Charlottetown." says Nathalie Jeghers, CHIP Hospitality's Regional Director of Sales and Marketing for Quebec and Atlantic Canada. "He is such a highly motivated individual and his passion, energy and dedication to the community of Charlottetown will greatly contribute to the hotel's continued success".
This is an exciting time for the Best Western Charlottetown as a 2 million dollar room upgrade has been announced to commence in early 2008. The renovations will be focused on the bedrooms and suites as well as becoming a 100% smoke free hotel. The Best Western Charlottetown is conveniently located near historical downtown Charlottetown and offers a host of convenient amenities and a wide range of facilities such as; heated indoor swimming pool, spa, fitness center, restaurant and lounge, as well as 6,000 square feet of meeting rooms and banquet facilities which can accommodate up to 200 people.
SilverBirch is one of Canada's leading hotel management companies and currently manages and asset manages 35 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Crowne Plaza, Radisson, Residence Inn by Marriott, Holiday Inn, Hilton, Quality, Gouverneur, Best Western and Ramada. SilverBirch is fully owned by British Columbia Investment Management Corporation ("bcIMC"), a Canadian leader in investment funds management that is based in Victoria, British Columbia (www.bcimc.com).
NOTE TO EDITORS: Photo available upon request.
For more information, please contact:
Nathalie Jeghers
Regional Director of Sales & Marketing Quebec & Atlantic Canada
SilverBirch
Telephone: (514) 231-3075
njeghers@silverbirchhotels.com
Holly Peterson
Marketing Manager
SilverBirch
Telephone: (604) 646-8787 or (604) 512-9198
hpeterson@silverbirchhotels.com