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2007 Press Releases

New Director of Sales & Marketing for Best Western Great Northern Sault Ste. Marie

SAULT STE. MARIE, ON (August 28, 2007) - CHIP Hospitality is pleased to announce the appointment of Sunny Naqvi as the new Director of Sales & Marketing of the Best Western Great Northern in Sault Ste. Marie.

Mr. Naqvi has been with CHIP Hospitality for just over one year. In his time as Senior Sales Manager at the Best Western Great Northern, he has continuously demonstrated passion, dedication and professionalism. "We are delighted Sunny has accepted the role of Director of Sales & Marketing," says Vesna Pejic, General Manager at the hotel, "his strong leadership skills and drive to always get the sale is inspiring to us all."

Upon graduating from a hotel management program in London, England he proceeded to travel around the world to over 23 different countries, five of which he worked in. With over 17 years of experience in the hotel industry, Mr. Naqvi has held positions with prominent hotel groups including Inter-Continental Hotels and Hyatt International.

The Best Western Great Northern in Sault Ste. Marie offers 212 standard guestrooms and boasts the largest conference facility in Northern Ontario. With 7 meeting rooms and 14,000 sq. ft. of meeting space, the hotel has the flexibility to accommodate both large and small groups. The Best Western Great Northern is a full-service hotel, located in uptown Sault Ste. Marie, bordering Michigan, USA, making it the ideal location for meetings, business or leisure travel.

SilverBirch is one of Canada's leading hotel management companies and currently manages and asset manages 35 hotels and resorts across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Crowne Plaza, Radisson, Residence Inn by Marriott, Holiday Inn, Hilton, Quality, Gouverneur, Best Western and Ramada. SilverBirch is fully owned by British Columbia Investment Management Corporation ("bcIMC"), a Canadian leader in investment funds management that is based in Victoria, British Columbia (www.bcimc.com).

NOTE TO EDITORS: Photo available upon request.

For more information, please contact:

Deirdre Campbell
Tartan Public Relations
Telephone: (250) 592-3838 or (250) 892-9199
deirdre@tartanpr.com

Holly Peterson
Marketing Manager
SilverBirch
Telephone: (604) 646-8787 or (604) 512-9198
hpeterson@silverbirchhotels.com

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