HOTEL MANAGEMENT AND OPERATIONS MANAGEMENT
SilverBirch Hotels & Resorts’ standards and training programs are our foundation for success in hotel operations. These programs are designed to consistently meet and exceed our guests’ expectations. For all of our hotels, both branded and independent, this commitment to associate training is paramount for creating the roots we need to grow our business. Examples include our At Your Service and GET program (guest experience training), and our extensive on-boarding and orientation programs, which all focus on providing our associates the opportunity to grow and become leaders within the industry.
Having the right tools is also essential to our growth. Our revenue generation teams use industry leading forecasting tools that give a realistic 12-month outlook allowing us to react quickly to low and high demand periods. Our “thrill of the fill” and upselling incentives further engage our rooms division teams to strive for exceptional performance and higher return on investment.
With a careful eye on our markets, the competitive environment, and a realistic view of the future, we can react and be agile so to adjust the strategies necessary to achieve optimal results.
Our dynamic sales and catering teams participate in industry-leading sales, customer service, negotiation and leadership training programs designed to specifically meet the needs of our valued customers.
Managing expenses wisely and effectively is another key to our success. SilverBirch Hotels & Resorts’ spending practices ensure that expenses are carefully aligned with demand. Our finance team assists the hotels with processes, tools, and best practices. This includes coaching and mentoring hotels on minimizing risk and optimizing value, while consistently meeting and exceeding our guests’ and associates’ expectations.
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