SilverBirch Hotels & Resorts


Hotel Visionary AwardVancouver, BC, May 19 2015 – SilverBirch Hotels & Resorts has been named the winner of the Infrastructure & Back-Office Technology Innovator Award at the 2015 Hotel Visionary Awards for the successful implementation of major infrastructure upgrades and a strategic ERP project known throughout the organization as Project Fusion.

Presented by Hospitality Technology (HT) Magazine, the Infrastructure & Back-Office Technology Innovator Award recognizes a hotel company that has leveraged technology beyond standard practices to improve overall hotel operations.

As SilverBirch continued to expand its portfolio across Canada, the company was faced with the challenge of developing and implementing optimal back-office systems that would improve and make efficient its business processes, enhance collaboration, and allow for a shared services model of operation. In 2012, the company introduced Project Fusion to address system challenges and achieve the objectives of easier access to data, data transparency and accountability, increased functional capabilities across finance, accounting, human resources, asset management, project management and capital planning.  Results of this deployment have included increased operational efficiency and improved margins.

“We’re proud of this award because it helps validate the effort and hard work the SilverBirch team put into this multi-system deployment,” says Walid Salem, Vice President, Information Technology, SilverBirch Hotels & Resorts. “In addition, it is positive for the hospitality industry as a whole, because it demonstrates how we are committed to implementing and sharing best practices, and growing the industry.”

“Project Fusion was a huge undertaking for our IT team, and they delivered a smooth implementation across the country, successfully establishing SilverBirch as a process-driven, innovative, technologically sophisticated company dedicated to operational excellence,” says Steve Giblin, CEO & President of SilverBirch Hotels & Resorts.

In a multi-phased approach, SilverBirch introduced technological infrastructure improvements and implemented best of breed technologies for software deployment. This enabled the introduction of new applications and the standardization of reporting processes that increased the speed of business data availability for all of its hotel properties.

The introduction of Project Fusion saw a dramatic reduction in the amount of manual and duplicate work, increased efficiency in back office processes, as well as  minimized errors in  finance, accounting, human resources, asset management, project management and capital planning processes.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

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For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts
604.646.8787
smorton@silverbirchhotels.com

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Vancouver, BC, May 5, 2015 – SilverBirch Hotels & Resorts has earned a prestigious Gold Quill Award from the International Association of Business Communicators (IABC) for an employee communications strategy to support the successful implementation of major infrastructure and system upgrades across 16 hotel properties.

IABC recognized SilverBirch with an Excellence Award in the Change Communications category for Project Fusion, the roll-out of a suite of technological infrastructure standardizing reporting processes that increased the accuracy of business information from all of its hotel properties. The introduction of Project Fusion also helped reduce manual work, increased efficiency, and minimized error in time capturing to help reduce potential overpayments.

“Project Fusion was a multi-phase, company-wide initiative for SilverBirch and communicating its significance to employees and getting their support was integral to the successful implementation,” says Steve Giblin, CEO & President of SilverBirch Hotels & Resorts. “Effective employee engagement is core to SilverBirch’s continued success, so it is gratifying when we are recognized for our efforts in this area.”

To support Project Fusion, SilverBirch developed and implemented a robust internal communication and change management plan – Telling the Project Fusion Story – to engage employees, increase project awareness and understanding, and incorporate the project into the corporate narrative. A number of tactics were used to tell the story to different stakeholders, including the development of a project brand, a dedicated intranet site, project video, posters, regular email updates, training, conference calls, team meetings, town hall meetings, email, electronic round-table discussions, and in person meetings.

“There is clear evidence of strategic thinking and linkages between the different target audiences and communication channels,” noted the Gold Quill evaluators, adding that the employee centric approach SilverBirch used to develop key messages was particularly effective in achieving its aims.

Founded in 1970, IABC enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world’s best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. The annual Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide for more than 40 years. The IABC 2015 Gold Quill Awards will be presented at an Excellence Gala on June 15 as part of the IABC’s World Conference in San Francisco.

The Gold Quill is the second award Project Fusion has generated for SilverBirch. In April, SilverBirch won the Infrastructure & Back-Office Technology Innovator Award for the successful implementation of Project Fusion.  Presented by Hospitality Technology (HT) Magazine, the award recognizes a hotel company that has leveraged technology beyond standard practices to improve overall hotel operations.

About SilverBirch Hotels & Resorts

SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

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For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts
604.646.8787
smorton@silverbirchhotels.com

Vancouver, BC, April 7, 2015 – Residence Inn® by Marriott Vancouver Downtown proudly announces that it has been awarded the 2014 Employees First Award by go2HR, the BC tourism industry’s human resources association.

The Employees First Award recognizes a British Columbia tourism and hospitality industry employer who has upheld high standards of excellence in human resources and people management practices. Nominees are judged on their ability to promote a positive work environment for their employees, how they’ve implemented effective HR/people management practices, and how these practices have helped the company attract and retain staff.

Residence Inn® by Marriott Vancouver Downtown Employee First Award“Having a motivated and engaged team is key to providing quality guest experiences,” says Suzanne Allemeier, General Manager of Residence Inn® by Marriott Vancouver Downtown. “At Residence Inn by Marriott, we believe in putting our employees first and providing them with the environment and resources to grow with the hotel.”

Residence Inn® by Marriott Vancouver Downtown has created a cooperative culture based on two-way communication. Associates of the hotel are encouraged to engage with the management team and the management team in turn provides feedback and quarterly performance reviews for improvement. Other examples of successful HR strategies include a detailed orientation program, a buddy system with an experienced colleague, recognition programs and more.

“This is an exciting achievement for our Residence Inn by Marriott team, and demonstrates our commitment to invest in our people on both professional and personal levels,” says Steve Giblin, President & Chief Executive Officer, SilverBirch Hotels & Resorts.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

About Residence Inn by Marriott Vancouver Downtown
Welcoming guests to discover a balanced and energized home away from home, the Residence Inn Vancouver Downtown features all the amenities needed to make time on the road comfortable and productive. Whether a seasoned business traveller looking for corporate accommodations, or a leisure traveller seeking extra space for the family, our extended-stay hotel’s downtown location in Vancouver, BC, modern amenities and intuitive service will bring joy to your travel experience. Featuring studio and one-bedroom suites with separate living and sleeping areas along with fully-equipped kitchens for all the comforts of home, the hotel also provides ​free wireless Internet access so guests can stay connected, a free hot breakfast served daily, complimentary grocery shopping service, an impressive fitness center and atrium pool. On-site meeting spaces include an executive boardroom and our warm and inviting Gatehouse which can host receptions for up to 100 persons.

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For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts
604.646.8787
smorton@silverbirchhotels.com

Three new hotels’ continuous commitment to sustainability earns them GreenLeaders™ recognition

TripAdvisor GreenLeaders
Vancouver, BC, March 2, 2015 – SilverBirch Hotels & Resorts is pleased to announce that three more of its hotels have received TripAdvisor® GreenLeaders™ Status, bringing the total to nine SilverBirch properties with this sought-after recognition.

The new additions include:


“At SilverBirch, we have a long-standing commitment to the environment and having our hotels receive the TripAdvisor® GreenLeaders™ status is additional motivation for our hotels to continue operating in a green and responsible manner,” says Steve Giblin, President and CEO of SilverBirch Hotels & Resorts.

SilverBirch Hotels & Resorts sustainability efforts include partnering with Clean the World Foundation to collect and recycle hotel soap and bath amenities, and with Tree Canada to promote waste reduction and energy efficiency across all properties and offices. All SilverBirch properties are three, four or five Green Key Certified.

The TripAdvisor® GreenLeaders™ program recognizes hotels and B&Bs that engage in environmentally friendly practices. Hotels have to meet a set of environmental standards developed for TripAdvisor® to earn the status and are marked with a badge on their TripAdvisor® page.

About SilverBirch Hotels & Resorts

SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

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For more information, please contact:
Stacey Morton
SilverBirch Hotels & Resorts
604.646.8787
smorton@silverbirchhotels.com

SilverBirch President's Award

Saskatoon, SK, February 17, 2015 – SilverBirch Hotels & Resorts proudly announces that the Radisson Hotel Saskatoon is the winner of the Radisson President’s Award by the Carlson Rezidor Hotel Group for demonstrating outstanding level of enthusiasm and dedication to guest services. This is the third consecutive year that the Radisson Hotel Saskatoon has won the award.

The Radisson President’s Award recognizes hotels that have consistently provided exceptional guest satisfaction, maintained excellent quality performance review scores, and focused on product improvement.

“We are honoured to be recognized with the Radisson President’s Award once again,” says Patty Schweighardt, General Manager of the Radisson Hotel Saskatoon. “By embracing Radisson’s Yes I Can!SM service philosophy, we take care of our guests and ensure they have a memorable stay with us.”

“Receiving this prestigious award three years in a row is a testament to the great work our Radisson Hotel Saskatoon team is doing to make sure our guests receive the best service,” says Steve Giblin, President and CEO of SilverBirch Hotels & Resorts. “Radisson Hotel Saskatoon has quickly established itself as the go-to destination for meetings, business and leisure travel in Saskatoon, and all of us at SilverBirch are proud of their achievements.”

About Radisson Hotel Saskatoon
The Radisson Hotel Saskatoon in Saskatchewan is a modern hotel featuring contemporary design and intuitive services. Located downtown the hotel offers breathtaking views of the South Saskatchewan River Valley and City Center. With 291 rooms and 19 floors, the Radisson Hotel Saskatoon boasts superior comforts, including high-speed Internet access, an indoor water park, on-site meeting and dining space and more. The Radisson Hotel Saskatoon has been awarded with a 4 Green Key Eco-Rating and a 3 Green Key Meeting Rating under the prestigious international Green Key Program, an Eco-Rating program which recognizes environmental performances in hotel industry.

About SilverBirch Hotels & Resorts
SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson. www.silverbirchhotels.com

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For more information, please contact:

Stacey Morton
SilverBirch Hotels & Resorts
604.646.8787
smorton@silverbirchhotels.com
Stephanie Jo
NATIONAL Public Relations
403.531.0331  ext. 246
sjo@national.ca