Our Vision at SilverBirch
We excite our markets with the liveliest hotels in Canada, each with its own rich, Canadian sense of place.
Our Values and Core Beliefs
Liveliness
"We Invest Life Into Our Hotels"
- We want our hotels to excite and please our guests, relationally and emotionally;
- We are committed to our vision and work together with purpose to live it;
- We are passionate about what we do, and work hard to make our interactions with guests memorable;
- We are positive people, constantly looking for ways to energize ourselves and the people around us.
Engagement
"We See Eye-To-Eye"
- We have a clear "line-of-sight" on our priorities and results, and encourage active participation from everyone to achieve our goals
- We are thinkers, able to problem-solve "on the fly" when required
- We are team players, with a strong belief in the benefits of collaboration
- We look for, celebrate, and share best practices
Anticipation
"We Are A Step Ahead"
- We are a learning organization, always on the look-out for new and better ways to be brilliant
at what
we do; - We keep our fingers on the pulse, staying in touch with the needs and expectations of our guests;
- We are "change friendly", moving at a pace that is faster than our markets, with an aptitude and openness for new opportunities;
- We never rest on our laurels, always "bettering our best";
- We see trouble before it happens;
- We see opportunity before it passes us by.
Delivery
"We Are Can-Do People"
- We are doers who get the job done . right;
- We are prudent operators with an eye on managing our cost/revenue gap;
- We have the courage to take risks, and learn from our mistakes;
- We are proud of our company and the contributions we make to the communities we serve.