SilverBirch Hotels & Resorts


Corporate Management of SilverBirch Hotels & Resorts

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Rachel Koller
Rachel Koller – Senior Director – National Sales & Strategic Accounts
Over 18 years of senior sales and marketing management in the hospitality industry including her own company representing independent resorts and hotels in western Canada and positions with Ramada.
Gaétan Brunelle
Gaétan Brunelle – Director – Revenue Management
Over 22 years in hotel operations, management and sales as well as corporate level positions. Prior to joining SilverBirch, Gaétan was Regional Director of Sales & Marketing for Ottawa and Montréal for Westmont Hospitality Group. Gaétan has also worked for CP Hotels and Delta Hotels.
Vishal Malhotra
Vishal Malhotra – Director – Sales & Marketing – Canada
Vishal brings over 19 years of hospitality sales experience to SilverBirch. His career began in the Middle East and India, working with several hotel groups. In 2008 he joined Westmont Hospitality Group (WHG) as Regional Director of Sales and Marketing for their three downtown Windsor properties, including the Hilton Windsor and the Radisson Riverfront Windsor. In 2011 Vishal was transferred to WHG’s corporate office as Regional Director of Sales and Marketing.
Catherine Berardi
Catherine Berardi – Director – Project Planning & Brand Relations
Catherine’s career has focused on hotel design and construction. Since 2005, Catherine has been planning and managing hotel refurbishment and renovations for leading hotel brands throughout Canada. Prior to that, she worked for seven years in the interior design industry specializing in hotel design for a variety of hotel owners and brands.
Doug Lake
Doug Lake – Director – Internal Audit
Doug joined the company in 1997 as Corporate Operations Controller and since 2000 has been the Director of Internal Audit. He has a Bachelor of Commerce degree from the University of Guelph. With over 25 years of experience in the hospitality industry, Doug has worked both domestically and internationally.
Steve Kim
Steve Kim – Director – Corporate Accounting
Steve is a Certified General Accountant with numerous years of experience in a multitude of industries particularly overseeing the Finance, Accounting, Tax and Administration for the Canadian operations of Sumitomo Corporation. His passion for the real estate industry led him to Intrawest ULC and other real estate companies dealing with the Westin and the Trump Hotel Collection brands. Prior to joining SilverBirch, Steve worked for HSBC Bank Canada developing their financial and management reports.
Tena Vanden Berg
Tena Vanden Berg – Director – Real Estate
Tena obtained her Chartered Accountant designation with Grant Thornton, where she was engaged with many hospitality and real estate related clients, both in Canada and the Bahamas. Tena brings a broad range of finance knowledge from her experience with the City of Richmond and the University of British Columbia. Her most recent assignment has been as Senior Project Manager with HSBC Bank of Canada, managing multiple Finance initiative projects for HSBC’s global platforms.
Norbert Wagner
Norbert Wagner – Director – Finance Shared Services
Norbert has more than 35 years of experience in hotel operations, management and accounting. Previous to Silverbirch Hotels & Resorts, Norbert worked with hotel groups such as Westin Hotels and CP Hotel. Since 2002 he has held various roles with SilverBirch Hotels & Resorts from a Hotel Controller to his current role as Director- Finance Shared Services.
Rob Fontaine
Rob Fontaine – Director – ERP & Financial Analysis
With 14 years of experience in accounting and financial analysis roles, Rob has worked with various ERP software applications. Prior to SilverBirch, Rob was a Financial Analyst with QLT and Sierra Wireless. He joined SilverBirch Hotels & Resorts in 2014 as a member of the team responsible for implementing Microsoft Dynamics NAV and Prophix as part of Project Fusion.